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Outdoor Digital Advertising
Americans are spending more time on the road than ever before. What does that mean for your business? At Broadway Digital, we believe it provides more opportunities to get your message out by using Out of Home (OOH) advertising. It means consumers spend less time reading newspapers and magazines, less time sitting in front of a TV, and have more exposure to billboard advertising.
Studies show that Americans, either as drivers or passengers, spend over 20 hours per week in their cars. Outdoor advertising is constantly in the faces of consumers while in route to and from where they work, shop, live, or go to school. For this reason, billboards are the second most popular advertising medium available today, next to the Internet. This allows you to take advantage of the increased amount of time your potential customers spend behind the wheel.
Why Out-Of-Home Advertising Works In Texas?
Texas residents are on the go.
They say, “everything is bigger in Texas”, and it’s certainly true in East Texas when it comes to the number of drivers on the road. With over 16 million licensed drivers, the state of Texas ranks number 2 as having the most drivers on the road. Broadway Digital utilizes strategic ad placement on billboards throughout East Texas which helps provide the greatest number of eyes-on-traffic visibility by the most qualified buyers.
Annual outdoor lifestyle.
East Texas and our surrounding communities are blessed by beautiful weather throughout the year. Our weather affords us opportunities to host outdoor events year-round; many attended by visitors from all around the United States. The Tyler Rose Festival, The Azalea Trail Historical District, Canton’s First Monday Trade Days, and many more draw visitors to our beautiful area of Texas. Outdoor advertising has proven to provide 85% of consumers visiting a new town or city with valuable insight as to where to eat, shop, get gas, and find lodging. Let Broadway Digital help you show our visitors the way to your business.
Captive Audience
Numbers Don’t Lie! Statistics show that businesses receive 85% of their revenue from customers in a 15 to 20 mile radius. By using high visibility billboards, you have the ability to create a message that reaches target audiences based on their driving or traveling habits.
A recent report shows that a large majority of Americans find outdoor advertising helpful when making their purchasing decisions. More specifically, an Arbitron study revealed that 71% of consumers ‘often’ view advertising on billboards, while 56% of respondents say that they tell friends and family about humorous or interesting billboards they see while on the road. Either directly or indirectly, almost every consumer can be reached by billboard advertising.
outdoor advertising
At Broadway Digital we understand that marketing campaigns are most effective and ROI is increased when outdoor advertising is used in conjunction with other advertising mediums. Our inventory of traditional billboards and digital LED billboards provides you options to strategically place your message in high traffic areas. This provides exposure closer to point of purchase which influences buying decisions.
Furthermore, digital billboards offer a large amount of flexibility. Messages can quickly be changed to update promotions or prices for your products or services. Although your campaign shares the screen with other companies in a rotating sequence (Which is no different from placing a TV, radio, or any other ad on a shared medium), travelers have the opportunity to see your message multiple times during high traffic hours, and the billboard can be seen from a much longer distance.